Salesforce Introduces New AI-Powered Solution for Insurance Brokerages to Automate Processes, Deepen Client Relationships, and Drive Growth

Financial Services Cloud (FSC) for Insurance Brokerages combines CRM, AI, and real-time data to boost team productivity, improve operational efficiency, and drive personalized client experiences — all on one platform
Customers like The Baldwin Group and AssuredPartners use FSC to enhance client interactions and deliver more tailored service and recommendations as well as improve cross-functional team collaboration
Salesforce today launched Financial Services Cloud (FSC) for Insurance Brokerages, a new  AI-powered solution to help insurance brokerages automate and streamline time-consuming processes like policy servicing and commission processing. Built on the Salesforce Platform, this new offering will help producers and account managers at insurance brokerages deepen their client relationships by expediting and improving processes (such as plan year renewals) while identifying potential retention risks and coverage gaps.
Why it matters: Insurance brokerages currently use three or more systems to engage clients, often leading to fragmented experiences, siloed client data, and disconnected workflows. But this is quickly changing: 60% of insurers are adopting new technology tools to improve various elements of their operations. In a highly competitive market, insurance brokerages can stand out by using real-time data, CRM, and AI all on a single platform to increase efficiency and reduce operational costs. 
Innovation in action: Built specifically for the insurance industry, Financial Services Cloud for Insurance Brokerages can help expedite and streamline complex processes. Capabilities include: 
Salesforce perspective: “Traditional insurance agency management systems are outdated and complicated, and employees are tired of switching between multiple platforms. Financial Services Cloud for Insurance Brokerages gives brokers, producers, and account managers the tools needed to enhance collaboration, automate previously labor-intensive tasks, and offers a holistic view of clients’ journeys to ultimately help them build deeper and more meaningful client relationships.” – Eran Agrios, SVP & GM for Financial Services
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Any unreleased services or features referenced here aren’t currently available and may not be delivered on time or at all. Customers should make their purchase decisions based upon features that are currently available.